"As long as the bulk of your material is natural, you can say 'natural-based.' There is no regulation. beauty industry," says cosmetic chemist Ginger King. "There is no real definition of 'natural' in the U.S. Food and Drug Administration (FDA) has nebulous criteria on just what constitutes a natural product ("natural" isn't regulated for cosmetics, so it can be used purely as a marketing term). You may already be using some of them without even realizing they're all-natural.īut before we get into our favorites, let's get one thing straight: "Natural" doesn't automatically mean a product is better or safer for you, as the U.S. While the performance of natural makeup used to pale in comparison to products from our favorite makeup counters, there are many natural makeup brands creating products that are richly pigmented, apply beautifully, and wear as well as their more synthetic competitors.
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Here's the lowdown on how to subscribe to Allure's print edition for more beauty routines, recommendations, and features.Īs many of us become more conscious of what we're putting in our bodies and what we're putting our bodies through, we're also becoming more aware of what we're putting on our bodies.
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